Image by Marcelle Bradbeer
I’m Caitlin, I run In Cahoots, and I’ve had every job in music at some point or another.
Agencies, artist management, venues, touring, festivals, merch and ticketing, before marketing became the job. From the marketing seat the pattern is hard to miss: the best projects are the ones with the strategy and the organisational layer behind them, setting everyone up for success long before anything goes on sale. That’s what these workbooks are for, and it’s why I want to hear from you before I finish them, so leave your answers and I’ll read the lot :)
The longer view: more and more of this industry works freelance, whole careers run out of spare rooms and vans, and when the companies shrink, the knowledge of what good looks like stops getting passed down at a desk, it walks out the door with people. I want the good stuff collected, protected and passed around, the workbooks, writing from people who know their chair, and enough connection between us that nobody’s working it out alone.
Caitlin :)
- 01Make the business side of music and the arts accessible: the tools, templates and working knowledge that usually live inside agencies and companies, available to the people doing the job on their own.
- 02One workbook per role, covering the whole job, not just the marketing. Priced so you pay for it once and work out of it for years.
- 03Build them from real consultation, not assumption: this survey asks who you are, where you’re at, what hurts most and how you learn, and the books get written around the answers.
- 04A help space that doesn’t rely on me: profiles and columns from knowledgeable people across the industry, each writing from the chair they’ve sat in, so the knowledge is credible, current and credited to the person who earned it.
- 05Give those people a platform and a byline: being profiled and published should be worth something to the contributor, not exposure for free.
- 06Knowledge that doesn’t stop at a workshop: online, shareable, searchable, and connected, the workbooks, the writing and the room in Castlemaine all one thing.
- 07The through-line from my own career: the best projects are the ones with the strategy and the organisational layer behind them, setting everyone up for success before anything goes on sale. Everything above exists to give people that layer.
